You Enter Guns Blazing | I reload
A personal message from: The Sales Manager
Dear fellow entrepreneur:
I know your business is no joke. It’s dead serious. Every single year sales and marketing budgets are slashed to bone. Direct mail? Cut. Print ads? Gone. But still there is no relief. No rest. Sales quotas rise so fast it can make you dizzy. Vultures circle – and inevitability compete on price. Your feet are singeing in the fire. It’s your head on the block – and that’s the way it will probably always be.
Cavalry charging? Might I suggest the tank, Sir?
I sincerely believe I can offer you a secret weapon so powerful it can usher in a new dawn for your business. This is your game changer. One day you will look back in delighted disbelief and marvel you had the courage to strap yourself to the rocket.
MultiMedia Spectrum is the name of our firm. Our core service is locating, contacting and qualifying clients for your small business inside sales reps. Your sales reps become closers and order takers. (The technical term for this is, ‘kicking *** and taking names’)!
Before I get too deep into the details, allow me to step back. Here is what I know about my clients and how our services match their needs. (Maybe you will recognize yourself and your company).
Hero: You
Sure there are some sleepless nights. Some grumbling employees. Some outrageous fixed costs. But year after year you show up swinging. You literally create jobs out of thin air. You are doing what others only dream about – you live or die by your own wits and guts and brains. Sure you might be able to sell the whole operation and spend your days sitting on a beach in Mexico. But damn it that’s just not the way you roll.
But right now? You’ve plateaued, buddy.
I mean no disrespect, please don’t misunderstand me. What I said earlier about you, ‘Entering Guns Blazing,’ I meant it. You and your team can close a sale like nobody’s business. Objections? Bring ‘em on, baby! Your guys know your industry inside and out. But let’s be honest, you can’t squeeze blood from a stone. In your heart you know this truth, my friend. You know because your muscles ache from having squeezed so long and so hard.
One last arrow in your Quiver:
All you got left? More hiring, hiring, hiring. And we both know that’s a messy, emotional, intense and wildly expensive gamble.
Eric Clapton doesn’t move furniture.
The world’s greatest guitar master shows up to play rested, pumped and ready to blow the minds of 50,000 people at once. So why then are your sales guys – the rockstars of your business – wasting their skills on cold calls and other details, which they hate? (Plus, they are lousy at it and they avoid this stuff at all costs).
No furniture. But mountains of leads moved daily.
I’d like to introduce you to my team. My guys are the rockstars of cold calls, point-of-sale calls, appointment setting and lead generation. Again, I’m dead serious here. To us, these are not tedious minutia or boring tasks they are to your inside sales reps. This is what we do. It’s our home-run moment. We’ll open the sale; You close it.
Always forward. Ever innovating.
I believe you are reading this today for one reason. You are visionary, a leader and a maybe even a prophet. You’ve learned to trusted your gut. And these days your gut instinct is, ‘Change or Die.’ This isn’t the first time you felt called to leave the comfort of the herd. It’s definitely not the last time either.
Fortune favors the bold
Today you may be overwhelmed with pain and frustration. Sales may be flat. Your yearly goals may reek of fantasy. But your father was right about it always being darkest before the dawn.
Yours in small business daring,
Sales Manager
P.S. Before you move forward, let’s chat.
As in a real live, two-way conversation with me (not my secretary…not my call center manager…not my VP of inside sales). I’m proud to run a boutique lead gen firm. That means I am personally involved in every stage of your campaigns. That means every client (no matter how small) has my personal cell phone number. Also, it means no call centers in distant lands. Our offices and my entire team is located right here in Southern California. Again, call me now me for a private, zero pressure conversation at 800-516-6278 Ext 101 meeting you.
